As employees increasingly embrace smartphones to streamline their working lives, more organisations are realising the value of officially endorsing the use of business apps on portable devices.
App stores may still be dominated by software aimed at entertaining and amusing users, but with tens of billions of apps downloaded each year, practical programs are increasingly important – http://www.adweek.com/digital/q1-2016-saw-17-2-billion-app-downloads-on-ios-android-worldwide/.
In a recent report commissioned by Digimax, it was found that 58 percent of business decision-makers spend as much as an hour and a half of each day using mobile apps to work while they are on the move. Unsurprisingly, it is younger people in the workplace who are most likely to adopt an app-first approach to work, with the under 25s being the biggest proponents of this trend. In terms of the apps that are used most commonly for business purposes, email services are at the top of the tree. This shows just how powerful email remains as a means of communication, even in an age of instant messaging and social media.
Balance of power
Interestingly, the rise of apps in the business world has yet to enable smartphones to overtake traditional desktop computers and laptops as the primary hub for work. Conversely, mobile devices now account for the majority of web searches and site browsing outside of a professional setting. Instead, apps are being integrated alongside existing devices, becoming part of the workplace landscape in a wide range of industries, not just in offices. This means that organisations looking to build an app or create a modern website need to think carefully about how this will impact smartphone-obsessed employees and whether it will cater to their needs effectively. Working with experts at digital agencies like http://www.rycomarketing.co.uk/web-design-belfast-northern-ireland.html, which offers web design in Belfast, will make this process simpler.
As BYOD (bring your own device) culture flourishes, businesses need to be careful about what apps they allow employees to use and how this impacts things like security and networking. Popular third-party apps, including big hitters like Google Drive, Skype and Slack, are all widely used and fairly simple to integrate without issue. But when it comes to developing your own app, there are a whole host of considerations to take onboard before the design process even gets underway, so careful planning is undoubtedly required.